Upgrade your swimsuit game with these cool new looks. (www.designlifekids.com)
About The Brand
Molo’s journey sprang out of curiosity and a drive to change the existing children’s fashion world, which in 2003, was less than vibrant and colorful. Since its conception, Molo has seen its role as the brand that provides favorites for every child’s closet.
Their first collection was released in 2003, initially sold in Denmark, Sweden, Norway, Holland, and England. The customers were so impressed that they wanted more… so the first Molo baby collection launched in 2005 and in 2009 the first separate outerwear collection made its debut. Since then, Molo has seen its product range grow to include boys’ and girls’ collections up to 16 years, as well as swimwear collections. They’ve come a long way as they’re now sold in 42 countries all over the world. The brand is sold in over 750 leading specialty stores and department stores, including KaDeWe, Neiman Marcus, Galeries Lafayette, Le Bon Marché, La Rinascente, Harrods, Globus and Bergdorf Goodman… and now, Design Life Kids. Quite the big deal!
Molo’s design feeds a child’s imagination with strong colors, fun prints, exciting shapes and bold combinations.
The brand’s style is urban with funky designs that often have a humorous twist or are just quirky enough to get noticed - but never at the price of function and quality. Molo’s designs are a mix of fun, witty details and a cleaner, “raw” Scandinavian look. The clothes provide the necessary functionality that every child needs, and they stand up to even the most active kid’s life, wash after wash.
DLK prioritizes working with brands such as Molo that truly care about the planet (and people!) behind their products. As a part of their commitment to responsible practices, Molo is certified with the Global Recycled Standard (GRS) for their swimwear collection. This ensures the materials used, from their initial feedstock to final product, are recycled. We also love that they prioritize longevity and quality, and encourage getting as much out of the life of the clothing as possible by passing it from sibling to sibling and friend to friend. Molo is really doing their part to contribute… not to mention, their clothes are super cute!
Our team at Design Life Kids is happy to be a part of their newest release:
Molo SS24 Resort MO(RE) LO(VE) Collection
This new drop is such a vibe and we love the thought behind it! Molo aims to show love because love is the one emotion that can bring people together and foster a sense of unity and understanding. That is why this collection is titled MO(RE) LO(VE). They inject love, care, and dedication in every style they design, as each piece is responsibly created, with an emphasis on certified eco-friendly materials.
SS24 Swim has everything your kid needs to look and feel their best when in the water or simply getting their tan on. From chic bikinis with scalloped trim, tie dye one pieces, baby leak free swimsuits, to rad rash guards and swim shorts, there’s something for everyone. One of our favorites… the purple Charming Dress makes for a great vacation piece as a swim cover up, or layered look with a long sleeve top and leggings. We just love the all over yin yang and peace sign! This whole collection is versatile, lightweight, and ready to bring on the smiles.
Get the LOOKS
Flower Straw Power Hat, Naja Wild Nature Bikini, Charming Dress, Zhappy Meadow Smile Sandals, Necky Colorful Swimsuit, Nolina Black Bikini Swimsuit
Nilson Blue Signs Swim Shorts, Neptune Aqua Green Rash Guard, Neal Aqua Green Swim Shorts, Noble Rash Guard
Why We Love Molo
With a focus on high quality and modern design, DLK features talented boutique designers and internationally adored brands such as Molo. They aren’t a big design house that treats children’s clothing as a secondary line. For Molo, kids come first, and their clothing reflects this passion. They believe that children’s clothing has to be designed on children’s terms so they can express their creativity and personality through their clothes. Like Molo, we believe in clothing designed for real life, not just special occasions. Children need clothing that allows them to move freely, express themselves openly and fearlessly explore a world of delightful possibilities - not clothing that restricts their movements or diminishes their shine. We’re excited to continue to work with them in the future!
Shop Molo
Life isn’t perfect, but your swimsuit can be. Shop DLK’s curated Molo SS24 Swim MO(RE) LO(VE) Collection and let us know what your favorites are! Be sure to tag us on Instagram @designlifekids and #designlifekids.
